Working with Product Management to Improve Pricing
Influencing the Pre-Market Decisions That Govern the Prices You Can Command in the Market
Focusing solely on transactional, in-market pricing is a bit like frosting a cake someone else has made. As the quality of the cake is the limiting factor, the frosting can only do so much. Similarly, the upper bounds of in-market pricing performance are often "baked in" or predetermined by decisions made much earlier in the lifecycle. So while tactical or transactional improvements are certainly valuable, many pricing teams have achieved far more significant gains by working to influence and improve the pre-market decisions and actions of Product Management. In this on-demand webinar, you'll learn about:
- How you can tell...and what you should expect...when Product Management is doing the right homework.
- Which Product Management decisions you should be focusing on to generate the biggest performance gains.
- How to avoid territorial disputes and get Product Management to actually embrace your help and suggestions.
- The specific improvements other pricing teams have found to be most effective in Product Management.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Influencing Internal Pricing Negotiations
In B2B, the most costly pricing negotiations often take place within the confines of our own organizations. In this guide, you'll learn the top 10 strategies for negotiating better pricing outcomes with others inside your company.
View This Guide -
Delivering Data to Decision Makers
Providing data to decision-makers is a core responsibility for most pricing teams. But getting it right is a significant challenge. In this on-demand session, learn how leading teams are making their efforts in this area more effective.
View This Webinar -
Reducing the Friction Between Sales & Pricing
Some amount of "friction" between Sales and Pricing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Pricing functions.
View This Webinar -
Understanding How B2B Pricing Is Different
It's dangerous to assume that the pricing principles are the same whether the buyer is an individual consumer or a business. This guide explains five important differences between B2B and B2C pricing and how you can use them to your advantage.
View This Guide
Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges