Corporate Survival Strategies for Raising Prices
How to Design and Deliver Effective Price Increases Without Killing Your Business...or Your Career
Why do some companies struggle with price increases while others are able to do it with far less pain and angst? Through our research, we've discovered that the difference comes down to the fundamentals. In this three-part recorded training session, you will learn about:
- The real, underlying reasons that so many companies struggle to execute relatively painless price increases.
- How three fundamental pricing processes can significantly reduce the financial risks and perceived uncertainties.
- Why across-the-board price increases can be so disastrous and what some companies are able to do instead.
- How to bolster salespeople's confidence and strengthen the executive team's resolve around raising prices.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Some amount of "friction" between Sales and Pricing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Pricing functions.
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Promoting the Power of Pricing
In B2B, there are many other people affecting pricing outcomes, directly or indirectly. So how do you gain and maintain the organizational attention, support, and participation you need to drive improvement over time? It's easier than you may think!
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Pricing Productivity Boosters
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Pricing Through Uncertainty
As pricing pros, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?
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