The New Benchmarks for Pricing Excellence in B2B
Use This Report to Identify Where Your Pricing Capabilities May Be Falling Short
Pricing is a powerful lever. Moving your prices just a few points in either direction might mean the difference between winning and losing – between competitive advantage and negative margins. With a lever as powerful as pricing, it’s important to evaluate where there is room for improvement. This report helps readers to benchmark their pricing capabilities through a series of self-assessment questions that cover the vital components of your pricing practice, including:
- The effectiveness of your segmentation model
- The impact of the pricing guidance you’ve delivered to sales
- The level of sophistication of your pricing governance
- The readiness of your organization to innovate
This research is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Fundamentals of Price Structure
In this on-demand webinar, we explore ten different approaches for structuring your prices to align to customer needs and priorities---from bundling, add-ons and multi-part prices to volume schedules, surcharges, and more.
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Optimizing Pricing Operations
Over the last few years, most teams have changed their day-to-day operations quite a bit to deal with all of the challenges. So how do we make sense of this patchwork to make our operations more efficient and effective?
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How Many B2B Sales Teams Lack Negotiation Skills?
We wanted to better understand the extent to which B2B sales teams were taking steps to develop and maintain skills in negotiation. Explore what we learned in this Research Brief, complete with helpful charts and analysis.
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Avoiding Five Margin-Killing MarCom Mistakes
A guide to common marketing communication mistakes that reduce your perceived value and pricing power.
View This Guide
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