The Multiple Dimensions of Value Chart
A Brainstorming Aid with More Than 50 Potential Value Drivers Along 5 Dimensions
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
This tool is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Pricing Configured Products
How do you price configured and customized products effectively? How do you ensure that your costs and margin minimums are covered? And how do you capture more of the value being delivered?
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Avoiding Five Margin-Killing MarCom Mistakes
A guide to common marketing communication mistakes that reduce your perceived value and pricing power.
View This Guide -
How to Tackle Trade Tariffs
In this insightful conversation, Sean Arnold helps us sort through the issues and understand our options when addressing the latest addition to our list of pricing challenges: trade tariffs.
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How to Craft Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.
View This Tutorial
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Managing Risk in B2B Pricing
How to Be More Proactive in Mitigating Real and Perceived Pricing Risks
