PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

The Essence of Strategic Pricing

Get Beyond the Tactical and Learn What Real Strategic Pricing Is All About

It's really easy to fill your to-do list with all sorts of tactical and administrative pricing tasks. But here's the thing...if you're only focusing on the tactical, you'll never generate the results we've all heard are supposed to come from improved pricing. In this recorded training seminar, you'll learn:

  • The fundamental differences between strategic and tactical pricing---and why it matters when it comes to results.
  • The definition of strategic pricing that's been developed with feedback and input from the PricingBrew Network.
  • The four specific areas that are important to focus on in order to become more strategic in your pricing efforts.
  • The types of problems that a strategically-minded pricing person is looking to solve and how they go about it.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Marketing Research Interview Guide

    Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.

    View This Tool
  • Fighting Over-Discounting in the Field

    Over-discounting in the field is a frustrating reality for most B2B pricing teams. So, how do you prevent it from happening? In this Expert Interview, Chaz Napoli shares the strategies and tactics he's found to be effective through hundreds of customer engagements.

    View This Interview
  • How to Fight a Price War

    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

    View This Webinar
  • Competitive Insights for More Strategic Pricing

    To avoid unnecessary pricing battles, you need to have a deep understanding of your competitors and their approaches to pricing. This guide shows you how to gain the strategic insights you need.

    View This Guide