Pricing Pilot Programs
Leveraging Pilot Programs and In-Market Trials to Accelerate Progress
Companies are wired to resist change, avoid risk, and maintain the status quo. Fundamentally, that's what your existing systems, processes, policies, and procedures are all designed to do. And when the topic turns to modifying or even...gasp!...replacing existing pricing processes and procedures, these dynamics are only amplified. So how do you get your company to accept new pricing approaches and structures? How do you minimize the perceived risks? And selfishly, how do you maximize your own odds of success? In this on-demand webinar, you'll learn about:
- Designing and scoping an in-market trial or pilot to align to your initiatives' primary aims.
- How to position and pitch your pilot program internally, while setting proper expectations.
- Establishing the right mix of qualitative and quantitative impact measures and metrics.
- Planning strategies and considerations for effective post-pilot expansion and rollout.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Selling Value More Confidently in Seven Steps
To sell effectively, salespeople need confidence in themselves and the value of their offerings. In this tutorial, you will learn 7 straightforward steps you can take to give sales the confidence they need.
View This Tutorial -
When to Choose Profit, Revenue, or Both
As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. In this conversation with Lydia DiLiello, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.
View This Interview -
The Fundamentals of Value-Based Pricing
Value-based pricing is like any other business practice in that most of the power comes from mastering the fundamentals. In this on-demand webinar, learn the core concepts and essential processes that generate the most bang for the buck.
View This Webinar -
How a "Top Salesperson" Gutted a Pricing Initiative
It's important to get Sales on-board when pursuing a pricing technology initiative, right? But how important is it, really? In this case study, learn to avoid the mistakes one company made when implementing a new pricing technology.
View This Case Study
Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges