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Managing Mix to Improve Pricing

How to Boost Pricing Performance by Getting Proactive About Your Customer and Product Mix

What if you could increase realized prices by 12% without actually changing your price-points or eliminating discount schedules? What if you could enhance margins by 15% without slashing your product costs or stripping salespeople of their authority to negotiate? And what if you could boost profitability by 19% without really changing much of anything...other than your focus? In this on-demand webinar, you'll learn about:

  • The incredible amount of influence that product and customer mix have over nearly every aspect of performance.
  • The major misconception that causes most companies to neglect one of the most powerful strategic levers available.
  • A straightforward process for proactively engineering your mix to generate better outcomes as a matter of course.
  • Various examples and tips to illustrate the concept and demonstrate the significant benefits of this strategic approach.

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More Subscriber-Only Resources From Our Library

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  • Pros & Cons of Different Pricing Locations

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    Pricing is often the culmination of many decisions made by many different groups across the company. In this guide, learn to embrace the inter-connected nature of pricing in a B2B environment by giving stakeholders a voice.

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