How to Defend Your Prices
Justifying and Supporting Pricing Decisions to Customers and Other Internal Stakeholders
Justifying your pricing decisions to prospects and customers is certainly a challenging endeavor all by itself. But in B2B environments, you sometimes have to work just as hard to convince other stakeholders inside your own company! In this on-demand training webinar, you’ll learn about:
- The strategic approach to defending your price that focuses on the war, not the battles.
- How to think about the other internal stakeholder groups that can make or break your efforts.
- Various ways to get your sales team to arrive at better pricing conclusions on their own.
- How to leverage projections and calculations to defend against discounting pressures.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Are Revenue Management and Pricing Different?
Some practitioners will use the terms "revenue management" and "pricing" interchangeably. In this expert interview, Amit Aggarwal, the Executive Vice President of Revenue Management at iHeartMedia, helps explain the differences and why they matter.
View This Interview -
Working With "Bad" Pricing Data
In B2B, there are so many moving parts that always having a perfectly accurate and complete dataset just isn't very realistic. So we've got to figure out how to do the best we can with the data we've got.
View This Webinar -
13 Unique Price Segmentation Attributes
When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.
View This Research -
Exploring the Root-Causes of Pricing Problems
An educational case study collection exploring seven instances where further investigation revealed that supposed pricing problems weren't really pricing problems after all.
View This Case Study
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Managing Risk in B2B Pricing
How to Be More Proactive in Mitigating Real and Perceived Pricing Risks
