How to Advance Your Career in B2B Pricing
A Playbook of Real-World Strategies and Tactics for Getting Ahead and Taking Your Career in B2B Pricing to the Next Level
In this day and age, you can’t just expect things to happen, you have to make things happen. To effectively manage and advance your career in pricing, you have to take a proactive and pragmatic approach. In this tutorial, you'll learn:
- How to create your own training plan to increase your marketable skills and knowledge.
- Where to focus your energies to avoid being seen as a tactician or just another pair of hands.
- How to promote pricing and toot your own horn without becoming one of "those" people.
- How to create the opportunity to prove yourself by championing a major pricing initiative.
This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Understanding How B2B Pricing Is Different
It's dangerous to assume that the pricing principles are the same whether the buyer is an individual consumer or a business. This guide explains five important differences between B2B and B2C pricing and how you can use them to your advantage.
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The New Benchmarks for B2B Pricing Excellence
With a lever as powerful as pricing, it’s important to evaluate where you have room for improvement. This report helps readers to benchmark their pricing capabilities through a series of self-assessment questions in 10 vital areas.
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Developing a Winning Roadmap for Pricing
From our research, leading pricing functions go through key evolutionary phases in becoming more effective and strategic. In this 3-part training webinar, learn how to develop a roadmap that streamlines that evolution with a plan to be a more valuable and strategic function.
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Pricing for Customer Lifetime Value
In B2B, retaining good customers over time is essential for survival. That's why Customer Lifetime Value (CLV) has become such an important metric. So what do B2B pricers really need to understand about CLV?
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