Cross-Functional Pricing
Working Effectively with Other Groups and Departments to Improve Pricing Performance
As we've highlighted many times over the years, pricing in a B2B environment is a team sport. After all, there are usually many different groups and departments involved. Some are major players, while others have relatively minor roles. The actions of some will have very direct impacts on performance, while the influence of others can be a bit more subtle. As such, making sure everyone is headed in the right direction...and doing the right things...can be a significant challenge. In this on-demand webinar, you'll learn about:
- The critical differences between three high-level approaches being taken by B2B pricing teams.
- Getting clear about your top pricing issues and focusing on the groups who can address them.
- Influencing disconnected groups and departments to modify their practices to improve results.
- Eight components to the most effective cross-functional pricing approaches we've encountered.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Boosting ASPs (Average Selling Prices) to Drive Profitability
The use of averages are as common in business as they are in sports. Average selling prices (ASPs), however, can hide a lot of profitable truths. In this case study, Peter Maniscalco reveals how one building materials company dug deeper to find profitable opportunities.
View This Case Study -
Delivering No-Brainer Pricing Guidance
While equipping sales reps with accurate pricing guidance is a priority for many, it's hard to get right. In this session, learn seven key ingredients to deliver guidance your salespeople will actually use.
View This Webinar -
Proving the Value of the Pricing Function
Executives understand the value of functions like sales, marketing, and finance---but pricing often has to justify their very existence, over and over again. In this recorded training seminar, learn how to demonstrate the results and metrics that can earn you a seat at the big table.
View This Webinar -
Using The "Measurement Effect" to Improve Margins
When it comes to finding problems or failings with pricing and discounting, the sales department is a prime target. But the relatively simple effort of getting your own house in order can have a positive influence on pricing outcomes.
View This Tutorial
Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges