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Avoiding Guesswork in Value-Based Pricing

Learn the Two Step Process for Avoiding Mistakes and Making Your Value-Based Pricing Efforts More Accurate

Scratch the surface of many value-based pricing initiatives today and you’ll find a whole lot of guesswork. In this guide, you'll learn about the the only reliable way to gain a truly meaningful and actionable understanding of what customers and prospects actually value.

  • Learn how simple research can save time, increase adoption, and generate better results.
  • Learn about a straightforward two-step process that even experienced researchers miss.
  • Learn to sidestep four of the most common hurdles you could run into along the way.
  • Learn how one company used the process to refine their understanding of customer value.

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More Subscriber-Only Resources From Our Library

  • The B2B Pricing Capability Self-Assessment

    To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.

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  • Exposing the Secrets of Price Negotiation

    How do you protect your margins when your sellers are so outmatched? How do you keep them from falling for every trick in the book? And what does your pricing team need to know to provide another layer of protection?

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  • Tweaking Your Sales Strategy to Improve Prices

    A well thought-out strategy can reduce pricing pressure and increase deal velocity. This guide explains how relatively small adjustments to your sales strategy in a few high-leverage areas can combine and compound to produce dramatic results.

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  • Getting Sales To Sell the Value

    Your offerings deliver greater value. But at the slightest pushback from a buyer, your salespeople give in and start discounting that value away. In this webinar, we explore how to change this dynamic for good.

    View This Webinar