Assessing Your Pricing Capabilities
How to Identify and Prioritize Opportunities for Improvement in Your Pricing Function
Understandably, most companies are pretty secretive about their pricing capabilities. As a result, it can be challenging to know how your pricing function really stacks up. You might think your capabilities are pretty good---or even ahead of curve---when in reality, you're woefully behind and at a serious competitive disadvantage. As it's our job to research what leading companies are doing, the team here at PricingBrew is in a unique position to help. In this on-demand webinar, you'll learn about:
- How to leverage "3 P" assessments to estimate the quality and efficacy of your pricing.
- The seven major areas of strategic and tactical pricing capability you'll want to assess.
- A straightforward method of identifying specific functional weaknesses and capability gaps.
- Considerations and tips for improving the objectivity and credibility of your findings.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
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Why Pricing Initiatives Fail
In B2B, some pricing initiatives just don’t work out as planned—they either struggle to produce worthwhile results or they fail outright. So, how do we avoid making the same mistakes that have derailed other initiatives?
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Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
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Delivering Data to Decision Makers
Providing data to decision-makers is a core responsibility for most pricing teams. But getting it right is a significant challenge. In this on-demand session, learn how leading teams are making their efforts in this area more effective.
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