PricingBrew

Insights & Tips

Each week we publish new insights that can help drive better B2B pricing outcomes. A few of those latest insights and tips are available here.

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This Demand Myth Could Be Hurting Your Prices


There's a prevalent myth about the nature of B2B demand that causes too many pricing teams to overlook a big strategic improvement opportunity. Don't fall for this myth! Do this instead.

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The Most Underrated B2B Pricing Initiatives


The most popular or most "talked about" pricing initiatives often come wrapped in a great deal of hype and may not be the best fit for your company's specific situation and needs. What should you do instead?

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Tackling Sloppiness in Pricing Execution


Learn what the Swiss cheese model of accident causation can teach us about latent failures and avoiding problems in B2B pricing.

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This Is What Makes Others Envious About Pricing


Wanna know a secret? Pricing folks don't have to work as hard as people in a lot of other roles. Here's why.

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Navigating the 2 Types of Discounts


There are two approaches to B2B discounts. One works. One doesn't. Do you know the difference?

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4 Winning Strategies To Get More From Pricing Data


While some pricing teams are extracting tremendous value and insight from their data, other groups are struggling to use their data to do much of anything beyond the basics. What makes the critical difference?

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Pricing Should Always Overestimate the "R" Factor


What is the "R" factor and how do you keep it from slowing or even derailing your pricing improvement efforts and initiatives?

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The Pricing Domino Effect


It's pretty easy to start a chain reaction, but you'll want to make sure it's headed in the right direction.

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